Pinky Gohil
Portrait of Pinky Gohil

About

Pinky Gohil

Associate Principal of Design, NeenOpal

Pune, India

I've spent 10+ years making complicated subjects simple. I started in communication design, ran my own studio, and now lead design at NeenOpal, where I built the design function from one person to 15 and lead design for its two products, Mokkup.ai and GAfix.ai.

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Experience Most recent first

  1. Founding Design Lead

    GAfix.ai

    2025 – present

    Product
    GA4 and GTM auditing platform that helps businesses identify and fix analytics issues
    • Led the pivot from a self-serve GA4 audit to an expert-assisted service, informed by research with ~150 users.
    • Relaunched in September 2026; monthly consultation bookings rose from 1–2 to ~10 in the first month, and 15 in October.
    Read the case study

  2. Founding Design Lead

    Mokkup.ai

    2022 – present

    Product
    Dashboard wireframing platform that helps data teams design and export dashboards
    Used by teams at
    Skechers · Capgemini · EY · Goldman Sachs · Unilever
    • Led product design from concept, building a dashboard wireframing tool used across 15,000+ organizations.
    • Helped scale the product from ~25K users at export launch to 250K+ users, with 600K+ exports.
    • Shifted from a metric library to 1,200+ templates, creating a key organic acquisition channel.
    • Setting the design guardrails for Mokkup's in-house AI.
    Read the case study

  3. Associate Principal of Design

    NeenOpal

    2020 – present

    Work
    Marketing · Branding · Dashboard design · Product ideation · Content strategy
    Clients include
    FinTech · Healthcare · FMCG · Retail
    • Grew design from a one-person function into a 15-person multidisciplinary team spanning UI/UX, graphic design and content.
    • Built hiring, learning and review systems; ~60% of work now ships without my direct review.
    • Expanded the team's scope into client product design, establishing a paid service offering.
    Read the case study

  4. Founder

    Media Room

    2019 – 2020

    Clients
    Luxury travel · FMCG · Real Estate
    Work
    Marketing · Branding · Photography · Videography
    • Founded and ran a design studio on my own, handling ~5 clients end to end.
    • Built brand identities from scratch for clients who were starting out.
    • Grew followers by ~20% for two clients in 6 months, alongside a rise in orders.

  5. Senior Designer

    Chameleo Design Consulting

    2016 – 2019

    Clients
    Bajaj · Volkswagen · TIAA · Fujitsu · Schlumberger
    Work
    Communication design · Branding · Photography · Video editing
    • Grew from intern to Senior Designer in three years, leading a team of ~5 designers and overseeing quality, client standards and deadlines.
    • Produced end-to-end internal communications for enterprise clients, spanning campaign plans, presentations, emailers, videos, brochures and training materials.

  6. Design Consultant

    Prayatna PunePro bono

    2018 – present

    Work
    Website design · Marketing · Videography · Photography
    • Created the identity and launch materials for multiple initiatives.
    • Directed, shot and edited films and videos.
    • Redesigned the website, and maintain it.
    Read the case study

How I lead

Across my work, I've found that good leadership isn't about being involved in every decision. It's about giving people the context, tools, and confidence to make those decisions themselves.

  1. Teach the why, trust the how.

    I want my team to understand the thinking behind decisions, so they can make good ones on their own.

  2. Give ownership, make room to grow.

    I believe good work happens when people feel trusted to make decisions, take ownership, and learn from each other.

  3. Value thinking, not just experience.

    I value how people approach problems and work through unfamiliar challenges just as much as what they already know.

  4. Stay curious, be willing to change.

    I try not to get too attached to my first idea. If the evidence points in a different direction, I'm willing to rethink the approach.

Skills and education

  1. Skills

    Leadership
    Building design functions, hiring, team development, design operations, capacity planning, stakeholder management
    Product and UX
    Product direction, 0 to 1 products, user research, information architecture, interaction design, data visualization, AI product guardrails
    Branding
    Identity, brand systems, marketing design, communication collateral
    Content
    Content strategy and planning, SEO
    Photography and film
    Shooting, directing, editing

  2. Education

    2020
    Certificate in Design Thinking, Symbiosis International School
    2013 – 2014
    Foundation in Design, Iowa State University

    Most of what I know I learned on the job, and through short courses along the way.

Tools I use daily

Workshops & talks

I run workshops that help people become better designers. I also talk publicly about designing with data and the products built around it.

See workshops & talks