Work
I like working on problems that are complicated behind the scenes but feel simple to the people using them. My work has taken me from designing individual interfaces to shaping products, building design systems, and leading the teams behind them.
These are a few of the projects that best show these skills.
01Mokkup.ai2022 – present
Designing a wireframing tool for people who don't wireframe
Founding design lead on an AI dashboard wireframing tool for data analysts, with one-click export to Power BI and Tableau.
- 250K+
- users
- 15,000+
- organizations
02NeenOpal2020 – present
Building a design function that doesn't depend on one designer
Grew design at a data and analytics company from one person to a 15-person function across design, UI and content.
- 1 → 15
- people in the team
- ~60%
- team independence
03GAfix.ai2025 – present
Turning a GA4 audit into something small businesses can act on
A Google Analytics audit for small businesses. We launched it, found our core assumption was wrong, and changed the product.
- 1–2 → 15
- consultations a month, before the pivot vs. October 2026
- ~3,500
- audits to date
04Cafe Dil (Dignity in Life), Prayatna Pune2026
Designing an inclusive identity and communication system for Cafe Dil
Built the identity and launch materials for Cafe Dil, including customer-facing menus and signage, and picture-based menu aids for the adults with disabilities running the cafe.
- ~20
- baristas supported by the picture aids
- ~30
- cafe visitors a day